Inkos (/’ɪŋk-ōs/)
noun, plural: inkoi
the persuasive appeal of written stories
First Known Use: 2022
Mission
Vision
Stories have the power to persuade. At Inkos, we spill ink into a story that matters: yours.
Need compelling words to get others on board? Whether you’re toying with a new idea or refining your vision, our editing and writing services will make your content shine.
Join sports teams, e-commerce brands, academic institutions, luxury boutiques, and nonprofits that are expanding their reach through the power of words.
To help mission-driven people compose consistent and compelling messaging to achieve their business or personal goals while maintaining their passionate and knowledgeable ethos and gladly pivoting whenever needed.
To encourage communication and writing literacy for brands and consumers engaging in media environments where persuasive appeals are common. Amplify ethical brands so meaningful projects divest attention from noisy competitors.
I’ve known I’ve wanted to be a writer since I was eight. For almost two decades, I’ve fielded the same questions: So you want to be a teacher? Well, what kind of writer are you? Do you write books? Well, I’ve gotten teaching out of my system and put my personal writing out into the world (I self-published three poetry collections, presented my research as far as Panama and France, and birthed my 80-page magnum opus, “Music as a Cultural Rhetoric in Gay Dance Clubs in Austin, TX”).
Everything I’ve ever done prepared me for nothing I ever expected: being a writing consultant.
There’s a stereotypical image of writers as reclusive beings, clacking away, alone with their ingenuity. I’m the opposite—a people person, through and through. I think you have to be, to be a storyteller.
I am relentlessly ambitious and ready to match the energy of the writers I work with; bring A-team research skills to whatever arena you’re playing in; calibrate advanced concepts to your audience’s literacy access; creatively compose words and their visual presentation with an eye for design; and I’ll write your projects like they’re my own. Because they are.
After that, I designed and taught original College Writing I & II curricula. My teaching philosophy encouraged students to focus on process over product and write on topics that interested them, not me. As a result, I read hundreds of manuscripts about topics like Taylor Swift, hot Cheetos, and cuprolaminophobia. On a deeper level, I witnessed students using narrative writing to come to terms with cancer survival, come out for the first time, and cope with untold traumas.
My amazing friends expressed interest in the writing magic happening in my classroom. They revealed writing projects that they wanted to take to the next level. And that’s how I started freelancing.
I conducted collaborative sessions that resembled those I led in the writing center. Soon, I wasn’t just accepting the work that popped up from my network. I pinged local and small businesses and became the architect of their content marketing strategies, dabbling in press releases, grant proposals, and other high-stakes communications.
I’m Mindy, the inko.
I started building writing relationships in 2018 at the Texas State University Writing Center, where I fell in love with peer tutoring. I felt most fulfilled after working with writers on personal statements, statements of purpose, and scholarship essays—where writers struggled to transcribe their obvious worth on paper, I saw clear stories from start to finish.
After a brief career selling insurance and translating its policy jargon to customers, I returned to writing centers, this time at the University of Texas at Austin. I knew that spreading the joy of writing was my true calling, so I took my new degrees in Writing and Rhetoric, Spanish, and French back to Texas State University to pursue graduate studies in Rhetoric and Composition.
My first graduate assistantship was in the writing center, bringing me full circle. There, I developed a curriculum for undergraduate tutors, coordinated a weekly writing support group for graduate students, and conducted research on writing processes and environments.