Client Summary: TYWK is a mission-driven crystal and candle boutique based in Chicago, IL.

Our Role: Blog writer, web text design, social media graphic design, social media captions.

Service Provided: Retainer

Collaboration: Inkos launched TYWK’s blog space to build relationships with the brand’s users. The blog focuses on product education, brand identity, and community. Inkos owns the ideation process for each post; notably, we plan each post’s topic months in advance to ensure they are timely and sequential with other posts. The TYWK owner reviews and approves the manuscripts that we publish directly on their Wix site. In addition to drafting the blogs, we use the company Canva to compose the social media graphics and article visuals.

Results: Blog posts drove site traffic up 300%, with post views ranging between 40-800 clicks.